CELEBRITIES ARE JUMPING ON THE CANNABIS ENDORSEMENT PRODUCT PLACEMENTS
In case you’re looking at a playlist of present day hip-hop music videos, be sure to find one that shows a product advertisement for a vape pen. Numerous rappers have joined new marijuana tech businesses, so it’s no doubt that the products of these organizations’ are appearing in their music videos. Snoop Dogg and Wiz Khalifa both have endorsement deals with Grenco Science, The Weeknd completed a collab with PAX, and KandyPen products have been shown in music videos from Fetty Wap, Migos, and Kid Ink.
The arrangements of products have been a normal practice in music videos for a considerable length of time, yet there is a lawful purpose for the rise of VIP supports for marijuana organizations. In most states where pot is absolutely lawful, the government forbids every single publication for marijuana. In California, Prop 64 disallows all promoting by means of television, broadcast, radio, print, or the web unless “no less than 71.6 percent of the participants is reasonably anticipated to be 21 years old and above.”
Colorado has a comparative law restricting advertisements to outlets where 70% of the participants is more than 21 years of age. The state likewise bans pop-up ads that relate to marijuana and additionally advertisements focused at “out of states people.” As for online web operators, Google and Facebook both forbid the publicizing of cannabis related items. With these confinements, celebrity supports are one of the main routes for canna-businesses to publicize their items.
Numerous new businesses have jumped up to address the promoting needs of the lawful weed industry, including Green Street, a cannabis innovative office that has handled deals with consist of top grade rappers and additionally representing the cannabis industry during cannabis festivities.
Green Street president Rama Mayo said he believes that it’s the same regardless of what the item is, whether it’s cannabis or not. “The kids know what’s up. They know if you’re getting paid to sell something or if you really love it. It’s our goal to find artists and brands who really love each other. You want to find someone who actually uses the product, whose friends use the product, who’s down with the community.”
According to Roger van Zandt, VP of Sales for KandyPens, Celebrity endorsements and placement of products is a complete match that “just work”. Roger van Zandt spoke on his company’s 12 celebrity endorsements and their previous recordings of more than 35 music videos, product integrations. He then added “We’re carried by the biggest distributors in the nation, and so we’re in all major storefronts, so when someone is in the market for a vaporizer, we hope that they’ll choose ours because of all the different places that they’ve seen it.”